Cantu is now in Superdrug!
On Tuesday, I had the pleasure of attending Cantu’s Superdrug Launch, with the theme “Girls’ Night In.” Even though I had to struggle to get there through the humid rain and rush hour in London, the event was well worth the effort.
Now available on a high street near you…
In recent years, US-based hair care brands have been making more of an appearance in UK high street shops. Previously, you could only find brands such as Cantu or Shea Moisture in local hair shops. These hair shops are usually in places with high proportions of African-Caribbean people. The high street was not the place to find products that catered to kinks and coils. But this is no longer the case.
There has been a mixed reaction to this change but I for one am very happy to see it.
For one, it’s ludicrous to think that if you are a Black woman with textured hair like me, your choice of places to find hair products is limited to a few niche shops. In a free market, competition is a healthy thing.
Secondly, I’m also happy that if you don’t live near areas like Harlesden or Peckham, you can now more easily access products created for your hair.
And thirdly… who doesn’t like collecting Boots or Superdrug loyalty points?
The intimate venue at the London Makeup School was arranged with individual vanity areas – complete with Cantu products and accessories. It was clear that this was going to be a hands-on event! (Thanks to Maria of The Tiger Tales for this gorgeous image!)
The evening started with excellent hair styling demonstrations by stylists from Purely Natural Salon, including Lead Stylist and Cantu Brand Ambassador, Anastasia Chikezie.
Next, Anastasia began a bantu-knot (chiney bump) demonstration on a gorgeous model with tightly-coiled hair. The hair was moisturised using the award-winning Cantu Shea Butter Leave-In Conditioning Repair Cream. She used gold thread as an accessory to add that festival vibe!
The hands-on part
The challenge of the night was to recreate either of these styles using Cantu products and our own hairdressing skills and creativity.
N.B. We were actually allowed to use the products. Yes, like, get our hands in there and use them!
I created a variation on the bantu-knot style from earlier in the evening with a fellow attendee as my model. For added moisture and hold, I used the Cantu Twist and Lock Gel– how did I do?
Not your usual product launch
Most product launches tend to be an ‘attend and observe’ occasion. Cantu’s Superdrug Launch was different.
I fully enjoyed the practical aspect of the event. After all, hair styling is not just about seeing what products can do but also getting a feel for how they will work on an everyday basis for you!
Many thanks to Essence PR who organised this event and invited me and a great group of bloggers and writers. You can visit my Instagram page for more pictures and to keep up to date with my life as a blogger. I hope that you enjoyed this post and comment below letting me know what you would like to see more of!